Twitter Essay Example | Topics and Well Written Essays - 500 words

Twitter - Essay Example Twitter emerged as a side project for a number of board members at the blogging and podcasting company Odeo. The original inventors included Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone. The original name for the project was twttr. The first product utilization functioned within the Odeo Company, with the full version finishing development a number of months later ("The real history," 2011) . After the product was completed the original Twitter founders created Obvious Corporation and through investor funds purchased Odeo and all of its subsequent assets. In April 2007 Twitter spinoff from Odeo and became its own company. In terms of popularity the company gained perhaps its greatest boost at the Interactive portion of the South by Southwest festival; at this festival user-ship expanded from 20,000 to 60,000 (Picard, 2011). There were a number of early development elements that occurred throughout the product’s orientation. In large part the structural dimensions of the product have remained the same since its 2006 incarnation. Many of the early development elements occurred in terms of the company’s management and organizational structure. In 2007 co-founder Noah Glass was fired ("The real history," 2011). In 2008 Williams assumed company leadership in terms of becoming the chief executive officer and Jack Dorsey became chairman of the board. Williams would remain in this capacity until 2010 when Dick Costolo would assume the position. 2010 also witnessed a slight change in the company logo. Twitter has experimented with a number of modern development changes in the last two years. Perhaps most prominent among these is the inclusion of a trending sidebar that indicates the most popularly tweeted topics ("A visual history," 2011). Twitter has implemented this service as a means of advertising as specific companies are given the opportunity to have their subject of choice featured as a

MARKETTING Essay Example | Topics and Well Written Essays - 250 words - 1

MARKETTING - Essay Example Moreover, IKEA’s designs and variety were superb and the company always had the ability to adapt to the local environment (Gordon, 2004). 2. IKEA’s marketing strategy revolves around getting closer to the customers. IKEA often invites customers to its stores, makes them spend some time there in return of gifts and let them have a unique enjoyable experience instead of a shopping chore. When the story picks up in the press, it attracts more shoppers, more sales and more buzz. This cycle ensures the success of IKEA’s marketing strategy (Bloomberg, 2005). 3. IKEA’s target market segment in U.S. is the middle class people who aspire to be stylish and cool. IKEA’s products are not about tradition or conservatism. This cool quotient can be noticed in the design and layout of its products and stores (Bloomberg, 2005). 4. IKEA should position its stores in the United States as places for great shopping experience for middle classes and especially youngsters. Its aim should not be to overhaul current players in the furniture or other industries. IKEA should rather try and create a special space or niche for itself. 5. Till now IKEA has faced a few issues in expansion in the US market. This has primarily been because the US customers in general prefer ready to made products and can’t wait for a few days for them to be assembled. This is contradictory to IKEA’s core business philosophy and manufacturing strategy. IKEA has tackled this challenge by adapting a fifth of its product range according to US customers’ needs (Gordon,