Twitter Essay Example | Topics and Well Written Essays - 500 words

Twitter - Essay Example Twitter emerged as a side project for a number of board members at the blogging and podcasting company Odeo. The original inventors included Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone. The original name for the project was twttr. The first product utilization functioned within the Odeo Company, with the full version finishing development a number of months later ("The real history," 2011) . After the product was completed the original Twitter founders created Obvious Corporation and through investor funds purchased Odeo and all of its subsequent assets. In April 2007 Twitter spinoff from Odeo and became its own company. In terms of popularity the company gained perhaps its greatest boost at the Interactive portion of the South by Southwest festival; at this festival user-ship expanded from 20,000 to 60,000 (Picard, 2011). There were a number of early development elements that occurred throughout the product’s orientation. In large part the structural dimensions of the product have remained the same since its 2006 incarnation. Many of the early development elements occurred in terms of the company’s management and organizational structure. In 2007 co-founder Noah Glass was fired ("The real history," 2011). In 2008 Williams assumed company leadership in terms of becoming the chief executive officer and Jack Dorsey became chairman of the board. Williams would remain in this capacity until 2010 when Dick Costolo would assume the position. 2010 also witnessed a slight change in the company logo. Twitter has experimented with a number of modern development changes in the last two years. Perhaps most prominent among these is the inclusion of a trending sidebar that indicates the most popularly tweeted topics ("A visual history," 2011). Twitter has implemented this service as a means of advertising as specific companies are given the opportunity to have their subject of choice featured as a